Business Development Plans template

December 9, 2016
The Downtown and Business

This document sets out a strategic plan for AnyBiz Inc. It reviews strengths, weaknesses, threats and opportunities; presents a series of statements relating to AnyBiz Inc's vision, mission, values and objectives; and sets out its proposed strategies and goals.

Strengths, Weaknesses, Threats & Opportunities

This strategic plan addresses the following key strengths, weaknesses, threats and opportunities for AnyBiz Inc:

Strengths: Weaknesses:
  • R and D almost complete
  • Basis for strong management team
  • Key first major customer acquired
  • Initial product can evolve into range of offerings
  • Located near a major centre of excellence
  • Very focused management/staff
  • Well-rounded and managed business
  • Overdependent on borrowings - Insufficient cash resources
  • Board of Directors is too narrow
  • Lack of awareness amongst prospective customers
  • Need to relocate to larger premises
  • Absence of strong sales/marketing expertise
  • Overdependence on few key staff
  • Emerging new technologies may move market in new directions
Threats: Opportunities:
  • Major player may enter targeted market segment
  • New technology may make products obsolescent
  • Economic slowdown could reduce demand
  • Euro/Yen may move against $
  • Market may become price sensitive
  • Market segment's growth could attract major competition
  • Market segment is poised for rapid growth
  • Export markets offer great potential
  • Distribution channels seeking new products
  • Scope to diversify into related market segments


The promoters' vision of AnyBiz Inc in 3-4 year's time is:

AnyBiz will be operating from a xxx sq. ft. unit near xxx Town. It will have annualized sales of $xxx and be profitable. It will employ xxx people mainly engaged in R and D, marketing, support and admin. AnyBiz will offer xxx core products and provide added-value services to a large customer base throughout the xxx market segments and in xxx countries overseas. AnyBiz's offerings will be technically advanced and offer many clear-cut advantages and improvements over competitors' possible offerings. AnyBiz will continue to expand through organic growth and acquisitions in related technology/market segments. It will have recently received mezzanine finance prior to a public offering.

Mission Statement

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