We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed.
Company purpose - Define the company/business in a single declarative sentence.
Problem - Describe the pain of the customer (or the customer’s customer). - Outline how the customer addresses the issue today.
Solution - Demonstrate your company’s value proposition to make the customer’s life better. - Show where your product physically sits. - Provide use cases.
Why now - Set up the historical evolution of your category. - Define recent trends that make your solution possible.
Market size - Identify/profile the customer you cater to. - Calculate the TAM (top down), SAM (bottoms up), and SOM.
Competition - List competitors - List competitive advantages
Product - Product line-up (form factor, functionality, features, architecture, intellectual property). - Development roadmap
Business model - Revenue model - Pricing - Average account size and/or lifetime value - Sales and distribution model - Customer/pipeline list