A director of marketing and business development aims to better the marketing scheme at a company, so that the profitability of the company is increased. Leadership skills are useful and may have to be proven, as the director will often lead a team of marketers. The director may also have to work with other departments, such as the design department, in order to make marketing plans come to reality.
Problem-solving skills are important, as the director will have to come up with plans that will fit certain scenarios. It is usually part of the job to research and generate leads. Sometimes, it may be essential to research and discover ways to obtain new customers. In some jobs, the director will personally reach out to and deal directly with clients, so customer service skills are important.
Usually, a bachelor’s degree is a minimum requirement, while some jobs require or prefer a master’s degree. The degree should be related to the field of marketing. The director of marketing and business development may oversee a budget, so it is important to have some accounting skills and to be able to operate well within the constraints of a budget. Computer skills are important, in order to be able to communicate and to create marketing materials when necessary. Most of these jobs take place within an office environment during normal office hours, though some travel may be necessary to do things such as meet with clients or go to expositions.
Director, Marketing & Business Development Tasks
- Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
- Research and analyze target markets to develop strategic and tactical plans to grow the business.
- Oversee staff operations, business planning and budget development.